Keyword search, people wonder get online to research on search engine optimisation Keyword search and how they could maximise organic traffic to their websites. Almost always, people would come across writers talking about targeting long tail keywords and some of these readers even wonder, what are these long tail keywords? What are keywords anyway?
If you happen to be among the members of this group, then you are at the right place to begin checking these out before going too far into the actual act of researching on keywords(Keyword Research) . Basically, a keyword is a word or a phrase (collection of words) that denote a certain topic and explain the exact thing that is contained within the content of the page or post or whichever form content is presented on the system. For example, on this page, the title – “How to do Keyword Research for SEO” – would be considered keywords for finding the content within this post. The process of keyword research can be summarised as the process of finding the actual terms that people enter in their search engines from the most basic view point.
When one does keyword search for SEO, it is always the case that the person knows what he or she targets, then does the research for that specific thing. This reduces the field of focus and thus increases the chances of finding some very useful information in that area. It also makes it easier for the person and increases the chances of finding really useful keywords for the content, thus making very likely that the keyword research will be a success.
A lot of things in the area of blogging or just creating awesome content for your portal have changed, including how Google sees your site and how the ranking process is undertaken. This has led to something that content creators do: being careful so that they are not penalised. And in as much as those change, something always stands out consistent and never changing and that thing is how to do keyword search.
Thus, in order to conduct a keyword search that actually yields fruit, follow these simple guidelines, bearing in mind that the process involves very few technicalities but a lot of decision making to arrive at the appropriate keywords.
Enlist the various topics that you base your business brand on
This is a little bit ambiguous for some businesses that have no primary focus, not because they do not wish to have a primary focus, but because it is their business’ nature not to have a primary focus. However, there is always that thing that stands out more than everything else in every business. For this, you must list down all of these things collectively. For example, if you run a general blog and you happen to focus on music, social media, television and movies, you will need to include these in your list as the top of the list, while you also include every other little thing that your blog might focus on. This is your first stepping stone to doing a successful keyword research for SEO.
If you have a challenge establishing what topics to write about, it might be time to check out what others are writing about. This is why following other blogs as a blogger is important. You get to know what they are writing on and what you need to write on if they happen to be successful. If you find something that goes viral on other blogs, it might be a good idea to begin writing on the same topic that the viral content was based on.
It always pays to follow the trends, but sometimes being unique is more paying. This is why you must first consider your own topics over other content topics that might be trending no matter what the trending thing might be or how promising it might seem.
Fill In Each of the Topic Categories with Keywords
The topics themselves that you chose are not the keywords. You only needed the topics in order to be able to guide yourself on where to get the best of the keywords from. In other words, these topics that you listed above were supposed to help you group your keywords into categories into which all keywords must fall. This is key, especially when you want as many keywords as possible.
Now that you know what these categories are, it is time to generate the actual content for them. As mentioned earlier, keywords are not just fixed to having a word in one such thing called that way. Keywords may be a group of words that make up a meaningful phrase. This means that if your topic was music, then the likely keywords for this may be in the line of these:
- Classical music composition
- Modern music genres
- How music has changed over time
- Hip-hop music and its bad side
- The best time to listen to music
- Loud music could kill your eardrum
This is a typical example of an unfinished keyword search. For one, while researching on any topic, one needs to get as many keywords as possible. You need to exhaust everything in that field as much as you can think because this is where the trick lies. Once everything is listed, you need to put yourself in your potential visitors, you need to find those that seem attractive to those you target.
Another great trick other than coming up with the keywords on your own is using your own website. You use this in combination with an analytical tool such as Google Analytics in order to find out which of your content is taking most traffic to your website. You need to drill down to your website’s traffic sources and sift through the organic ones. This would help you decide which of the keyword categories you should give more weight, which is way more valuable than coming up with keywords from scratch since it is something that is already working for you.
Repeat this for as many topics as possible in order to gauge your best chances of coming up with the best set of keywords. But if you are unable to decide what keywords to include all by yourself, it is always a good idea to head over to everyone else because they may have a better perspective of looking at what catches people’s attention.
Do an Intensive Research on Related Terms
Head over to any blog and read any article – just any random article – and if it is a well-established blog, you will always see that “Related Posts” heading right after the article is complete. Maybe you would wonder why those related posts are always a good number such that you feel some cheating might have taken place. One thing is, the blogger must have done adequate keyword research on the topic that took you to the blog and did another intensive research on the related topics.
The reason why the Keyword search on related terms is so important is because as a blogger, you want to keep whichever the person on your blog as long as possible and the only way to do this is to provide as much content that the person might like as possible. This is fulfilled by providing related content right after the article to keep their attention from diverting to something else other than browsing on your blog.
Doing related terms research Keyword search is just similar to doing research on the main topic, only with few differences. When doing a keyword research on related topics, the main topic is always the anchor. It is always in the order of relating those keywords that you create related topics in to be able to generate enough traffic on that specific topic to your website or blog.
In order to conduct a “related terms” research for your chosen topic, it is only reasonable to start out with keywords you have already. As stated earlier, it is only considered a complete research when you are able to exhaust all keywords related to your topic. With such a complete keyword research, it is only fair to mention that there is a very high possibility of having those keywords that are not so on point with the topic at hand.
Those stray keywords are the ones that hold your ticket to beginning your research on related terms. Point out those keywords that you think do not relate so much to the topic and have them at the top of the related keywords niche. Once this is done, start analysing the keywords you already have. This is a very efficient means of generating enough keywords in reasonable time limit.
Having listed all the related terms, compose as many articles as possible on this and list them next to your article… although this may not be part of the keyword search that you were conducting. Not to digress too much, it might be a good idea to end it at that. For now.
Target those long-tail keywords
Maybe all your life, you have been hearing people asking you to target long-tail keywords in order to generate reasonable traffic for your online service, and maybe you have never had the chance to actually understand what this is. Maybe if I give you a sample scenario, it would be easier for you to understand. Here are two keywords on the same thing:
- How to do your daily exercise at the gym
Pretty obvious where this is driving. Let’s take a simple case and pretend that you wanted to search the correct manner to do your exercise on your own. Would you enter the keyword #1 or keyword #2? Without any further questions, I could answer for you as it was pretence. If I were you, I would enter number two, because I know what I want to do, only that I need more comprehensive details on how to do this.
That’s right reader, you need to be so specific on what you are talking about that your users won’t have even a second thought on whether or not what they’ve found is the exact thing that they want. You need to be exact, precise and think as though you were the user and what you would search for if you wanted the kind of information that you want to provide.
Long-tail keywords are your way into breaking into the high walls of search engine optimisation. Never take your chances out of this range. You will never regret having taken your time look into the long-tail keywords as your option for a dedicated research.
Check Out Your Competitors Ranking for Those Keywords while Keyword searching
Just for the affirmation, your competitors are always your experimental tools at your disposal for you to use. This is because your competitors could be you in one way or another. For this reason, you need to use them to check out if the keywords you have chosen are such a nice idea. If they are not doing so good, then it might be time for you to reconsider some other topic.
Other than that, cut down your keyword list to make it manageable for the human brain since those articles will be written by humans anyway.
And finally Take your time for Keyword search …
Take your time for Keyword search. Do not rush to making a vast list of keywords. Always make sure that the quality of the work you do is more valued than how little the time taken to do that quantity of work. This will yield result since any hurried research is very likely to be botchy and just end up in the upfront of the last pages of search engines.
Be sure you fully understand the topics that you conduct your keywords for. This is key as you are able to generate more meaningful keywords from topics you understand. In any case, working on a topic you understand always makes work easier for you. Otherwise, happy Keyword Researching!